So it’s not a secret, I LOVE COFFEE! And I am admittedly a coffee snob.
A barista brewed coffee is essential, a instant coffee machine is acceptable, 2-in-1 is coffee blasphemy and used for emergencies only.
I’ve done my coffee slut rounds, soliciting coffee joints all over the country. From restaurants to coffee franchises to hipster cafes, I have fondled with them all. So you can trust me when I am reviewing a coffee product.
Out of all franchised coffee houses i.e. Pacific Coffee, Coffeebean & Tea Leaf, Gloria Jeans, The Coffee Club, TCC, my favourite is Starbucks. And I always judge coffee by my two consistently ordered drink which is latte or cappuccino. So when Starbucks/Edelman PR contacted me about a new product to be launched in Singapore, I applauded them for identifying the right “ambassador”.

Just last week, Starbucks Singapore launched Starbucks® VIA Ready Brew instant coffee packets. I was thinking “Oh No! Have they just cheapened the brand by selling instant coffee?” I was invited to do a taste test. Skeptical. Skeptical indeed.
I had a blind taste of two coffees. One which was a normal brew from the outlet (not espresso, just regular brewed coffee/long black), and the other was the Starbucks VIA Ready Brew. I straight away knew which was the brew from the outlet because of a tinge of burnt coffee taste. But besides that the coffees pretty much was of the same standard.
Still skeptical. I have been trying the coffee in the office for 4 days now, and it’s actually pretty good. You know what I think makes this product as well? You can dissolve it in cold water, which means you can make iced coffees.

The Starbucks VIA Ready Brew range of products
My conclusion is, it is of a superior quality than all those nescafe or super brands of coffee powder, but with quality comes a price.
The suggested retail price for Singapore will be S$3.90 for three and S$13.90 for twelve. A bit steep you might say? But if you calculate, it works out to be a bit more than S$1.00 for a cup of good coffee. At the end of the day, it depends on your propensity to spend on a good instant coffee or how big of a Starbucks fan you are. It’s not an espresso so don’t expect that taste, but this is still good.

Products with the VIA packets in them
The VIA products like the Thermos cups and packet holders are nice, but not completely mind-blowing. But I do like the packet holder pictured above right, just because the colours go well with my furniture and it’s a classy looking container. Just letting you know about the new stuff you can find at Starbies